Researcher · Strategist · Builder
I solve business problems with research rigor and then back it up with data.
A Ph.D. researcher and former marketing professor, I bring scientific rigor to messy business problems. I figure out what's actually worth doing, build the solution when AI or analytics is the answer, and prove it works.
Former marketing professor (Ph.D.). I help businesses solve problems with research, analytics, and AI, and I build the solutions, not just slides.
Over a decade of running empirical studies, forming hypotheses, designing experiments, and making sense of messy data, taught me the value of evaluation: letting evidence, not guesswork, drive the decision. I build solutions the same way, measured and grounded in data.
Parents of twins are drowning in conflicting, unreliable sleep advice. I built a chatbot that creates optimized sleep schedules and answers questions grounded in published clinical guidelines and research.
RAG · Python · LLM Case study & market analysis →A landscaping business was making decisions blind and losing ground on search. I built an AI data analyst that answers plain-English questions with auto-charted insights, plus an SEO content engine with automated quality checks.
Generative AI · Analytics · NLPWhen a brand community shuts down, what happens to its members? This study finds that dissolution weakens customers' bonds with the brand, the company, and each other — while their attachment to the product itself stays resilient.
Marketing Letters · 2026 Read Paper →A teaching case on nonprofit rebranding: a US nonprofit must decide whether to overhaul its brand to match an expanded global mission ahead of its annual gala, weighing brand alignment against the expectations of donors and stakeholders.
The CASE Journal · 2026 Read Paper →Does culture shape the well-documented link between heat and aggression? Analyzing decades of global data, this study shows that societies with stronger in-group and family ties exhibit a weaker relationship between rising temperatures and terrorist attacks.
Psychology of Violence · 2025 Read Paper →Interested in working together or have a question? I'd love to hear from you.