Competitive Intelligence · Work Sample · July 2026

Tandem — Competitive Landscape & Market-Entry Assessment

A demonstration of competitive-intelligence tradecraft, not confidential company material: where a twin-first, clinically grounded product can win in the US infant-sleep market, who threatens it, and what it must defend. TAM/SAM/SOM sizing rebuilt from CDC data, PESTLE and Porter's Five Forces, competitor profiles, a Huckleberry battlecard, SWOT, scenario war-game, and trigger-event monitoring. Every market and competitor fact is drawn from open sources and cited; Tandem's own metrics are labeled as company-reported and directional.